OUR STORY

THIS IS MORE THAN PERSONAL TRAINING, IT ALWAYS HAS BEEN.

Our story started with Luke, whose passion for health and fitness has taken him from coaching aboard international cruise ships to spending over 15 years helping people build strength, confidence and healthier lives.

But over the years, he realised that the biggest transformations weren't always the ones you could see, they were the people regaining their independence, overcoming fears and discovering they were capable of more than they thought.

Today, Luke and his wife Aimee are bringing their different experiences together as co-founders of Luke Jones Health & Fitness. Combining Luke's extensive fitness knowledge with Aimee's background in business, mentoring and mindset, we've built a growing team of coaches united by one shared belief:
Health and fitness should improve your life, not take it over.

We believe everyone deserves to feel comfortable asking for help, regardless of their age, experience or health challenges. No extreme diets, unrealistic expectations or judgement. Just knowledgeable coaching, genuine support and realistic progress.

Now, we're taking that philosophy even further, building a specialist training facility in New Romney where people can feel supported, understood and part of something bigger.

Because getting stronger isn't just about what you can lift, it's about what that strength allows you to do outside the gym.

EXPLORE OUR COACHING

THE PEOPLE BEHIND LJHF

  • LUKE - Founder, Personal Trainer, Specialist Health & Fitness Coach

    With over 15 years of experience, Luke has coached thousands of people, from working aboard international cruise ships to supporting people with long-term health conditions across the country, now settling down here in Kent.

    His passion lies in helping people improve their strength, mobility and independence, particularly those who may have previously felt that exercise wasn't for them.

    For Luke, success isn't simply about changing how someone looks.

    It's about changing what they're able to do.

  • AIMEE - Co-Founder, Personal Trainer, Mindset & Confidence Coach

    With years of experience in business, mentoring and helping people rebuild their confidence, Aimee brings a unique perspective to health and fitness.

    Combining her passion for strength training with her understanding of mindset and behaviour, she helps people overcome barriers, build confidence and create lasting changes that fit their lives.

    Alongside Luke, she's helping shape the future of LJHF, creating a supportive environment where people feel empowered to become stronger, healthier versions of themselves.

    Because getting stronger isn't just about changing your body, it's about changing how you feel about yourself.

  • CALLUM - Personal Trainer, Strength & Confidence Coach

    Callum knows exactly what it's like to feel intimidated by the gym, before becoming a personal trainer, he was a nervous beginner himself, unsure where to start and lacking confidence.

    Through his own journey, he discovered how much strength training could change not only his physical health but also his mindset.

    Today, he uses that experience to help others take their first steps, build confidence and discover what they're capable of.

    Because everybody starts somewhere.